This exclusive 60 minute closed-circuit webcast will happen on February 6, Wednesday at 12pm (EST), 9am (PST), and 5pm (GMT) in advance of Nick's keynote presentation at this year's Search Engine Strategies London Conference & Expo .

Here is your chance to engage Nick with specific technology and business questions of your own and get to discuss Nick's most recent book, The Big Switch: Rewiring the World, from Edison to Google.

The Big Switch explores how companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that is turning into a utility. The social consequences of this transition are huge!

We hope you will join Nick and Kevin for this webcast, learn more about how utility computing is impacting your life, and blog about it.

Nick writes regularly for the Financial Times, Strategy & Business and The Guardian. In 2005, Optimize magazine named him one of the leading thinkers on information technology, and in 2007 eWeek named him one of the 100 most influential people in IT.

Kevin is the global content director for SearchEngineWatch.com and Search Engine Strategies. He's a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertsiing Age Top 20 search engine marketing firm. Kevin recently founded strategic consulting firm Motivity Marketing, and has published over 200 articles on search and inetractive marketing.