Retailers’ Journey into Shopper Insights

How well do you know your customers?  Research shows that ‘loyal’ customers spend up to 80% more than non-loyal customers.   Retailers continually strive to find ways to attract these customers, predict future purchasing preferences and increase basket size.  Imagine if you could identify and target your ‘loyal’ customers?

The challenge is HOW to make this happen.  Despite retailers gathering customer information through loyalty programmes and branded credit cards, few are able to embrace their data and harness the power of ‘Analytics.’

We are experiencing a challenging market, with inflation, increasing unemployment resulting in unprecedented change in buying behaviour.  The economic pressure has created a step change in all areas of retail, with buyers’ behaviour based on need rather than want.

Using data to really understand your customers’ preferences is a journey that requires investment and detailed planning.  The question is where are you on this journey? What are your future plans?

Have you gathered data and are unsure of the next step?  Have you taken the first step and purchased a Data Warehouse or does your data sit in several different systems and places?  If you have all your data in place, do you know what questions to ask to gain the necessary results?

This process requires investment in software and expert skills to realise the ultimate result - the ability to predict the right product, right place and right time to meet the specific needs of your customers.

Whether you have started your journey or want to take the first step, SAS can provide expert guidance and software to move you to the next stage.

To find out more simply fill in your details below to download the latest white paper from SAS in association with Planet Retail.