• CIOs, IT directors, IT managers
• IT strategy managers
• Information management experts
• Performance management experts
• Data warehouse managers
• Software applications managers
• Business intelligence strategy managers
  

Why you should attend?

• Learn why the BI software market is consolidating and changing so rapidly – and what it means for you
• Understand the way that leading-edge organisations are using BI
• Find out the benefits of integrating BI into your whole organisation
• Learn how to get more out of your existing BI tools and technologies
• Find out the latest best practice tips for using BI
• Hear a case study from one of your peers on how to put BI into action
• Put your questions to our expert panel of speakers
  

Event Overview 

Business intelligence (BI) is well established as a priority area for IT decision-makers, and many organisations have invested in tools and technologies to better understand the performance of their operations. But the BI market is changing as mergers and acquisitions among the major suppliers take place in response to a rapidly shifting landscape.

The demands of users are evolving and BI is becoming a more integrated aspect of organisations’ overall IT strategy. Every part of a business is collecting vast amounts of data and needs to turn it into meaningful information – which means BI is no longer the exclusive preserve of finance or top management. Effective decision making at all levels relies on the insights that BI can provide.

In this Computing web seminar, in association with Oracle, we examine the emerging best practice in ensuring that BI delivers benefits throughout your organisation. Our panel of experts will discuss the role of BI and how to integrate it into your wider IT strategy. You will hear real-life case studies of organisations that have put BI into action and have an opportunity to put your questions to our expert speakers.

Speaker Biographies 

Mike Pell - EMEA BI Director, Oracle

As EMEA BI Director, Mike is responsible for delivering the performance management platform.  Mike joined Oracle as a result of Hyperion acquisition in 2007 where his role was to cement Hyperion’s position as the leading corporate performance management solution provider, whilst ensuring awareness of the significance of the merging BI and BPM markets.

Prior to this, Mike co-owned and built-up a leading BI solutions provider. The company was built on agility to ensure success in a highly competitive, changing market. Under Mike’s capable leadership, the company grew by 300% and were a leading partner for Business Objects, Cognos and Microsoft.

Prior to this Mike was with Business Objects for five years where he progressed to the position of UK Sales Director. In those five years Business Objects grew 40% year on year to deliver £50M via a combination of both direct and channel sales.

Mike originally hails from South Africa, where he started off his 30 year IT industry career at a services company in Port Elizabeth

Simon Griffiths - Chief Designer, BT

Simon Griffiths is the Chief Designer for BT's Enterprise Information Programme which is responsible for delivering business intelligence solutions across the whole BT's business. Simon has over 15 experience in Business Intelligence and Data Warehousing and been key to defining BT's long-term business intelligence strategy.



Martin Atherton - Research Director, Freeform Dynamics Ltd

In his capacity as Research Director, Martin is a member of the Freeform Dynamics management team, and is responsible for defining areas of coverage and managing the company’s research agenda. As an active analyst, Martin is also responsible for covering the rapidly evolving areas of Business Service Management (BSM), IT Service Management (ITSM), and application delivery. This includes intelligence gathering from vendors and users of solutions in this space.

One area Martin is particularly interested in is the relationship between industry-specific drivers and dynamics, and ITrelated strategies and requirements. The reality is that this area remains a challenge for many suppliers, often hampering their ability to tune into the requirements of their customers, and Martin is committed to helping close this gap and drive better alignment between the two camps. As part of this, he has accumulated significant research and project experience in the Manufacturing, Financial Services, Energy, Utilities and Retail sectors during his career.

Martin has been an industry analyst since 1997, and prior to joining Freeform Dynamics, held a variety of positions within Datamonitor, running research teams exploring industrial automation, enterprise applications, mobility, security, integration and IT service delivery.

Current Areas of Focus
Business/IT Service Management, Application Delivery