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The Business Productivity Programme – A Computing web seminar series in association with Microsoft
Programme Introduction:
In the modern IT-enabled organisation, success is determined by the ability to rapidly communicate with the right people, accessing the information you need, and supported by effective business processes.
To make this happen, an integrated IT infrastructure is vital to maximising the productivity of the people, processes and technology across the organisation.
In this series of three web seminars, Computing examines the emerging tools, technologies and best practices for improving your business productivity.
The programme will cover three key areas:
Web Seminar 1
How to improve business productivity through unified communications
Tuesday 5th February 2008 at 3pm
Web Seminar 2
How to improve business productivity through effective content management
Tuesday 4th March 2008 at 3pm
Web Seminar 3
How to improve productivity with business intelligence
Tuesday 8th April 2008 at 3pm
Event Overview
Web Seminar 1: How to improve business productivity through unified communications
Effective communication is at the heart of business – and personal - success. But modern communications are increasingly complex: take your pick from telephone, email, instant messaging, voicemail, fax, videoconferencing, voice over IP or mobile. You may have a favourite, but what does the person at the other end use, and how would you know?
For the IT department, the challenge is being able to control all this choice.
The emerging technology of unified communications promises to help. Integrating all these tools into one solution can meet user needs and improve their productivity by delivering the right communications method for each interaction, while improving manageability and monitoring to ensure operational efficiency.
In this Computing web seminar, in association with Microsoft, we discuss the best practice in using modern communications technology to improve business productivity. Our panel of experts will analyse the tools available, and a real-life case study will present the business benefits that organisations are already achieving through unified communications.
Who should attend?
- IT directors, CIOs,
- IT managers
- Network managers
- Operations managers
- Communications managers
- Voice / telephony managers
- Integration managers
Why should you attend?
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Understand the business benefits that can be achieved from integrating all your forms of communication into a unified strategy.
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Learn from expertshow to introduce unified communications in your organisation.
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Put your questions to our expert panel.
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Hear a case study of how one leading organisation approached its unified communications strategy.
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Understand the emerging best practice in personal communications technology.
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Understand how unified communications can help you to improve the personal productivity of your users.
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Find out how unified communications technology can help you to manage and control your operations more effectively.
Speaker Biographies
Dale Vile - Research Director, Freeform Dynamics Ltd.
Dale Vile is one of the founders of Freeform Dynamics, the analyst firm that has built its business around the concept of community based research. This innovative approach is used to harvest specific views and experiences within the broader community of business and IT professionals as a foundation for deriving more general advice and guidance on the effective application of IT in a business environment.
As an active industry analyst, Dale is a prolific writer and his views and opinions are widely published in print and online, reinforced by his extensive experience in both end-user and vendor environments. In the first part of his career, he held positions as developer, architect and project manager, delivering systems for companies such as Glaxo and Heineken. He later moved into the IT vendor community, working in various consulting, business development and management roles at Nortel Networks, SAP, JD Edwards, Oracle and Sybase.
Dale has worked as an industry analyst since the year 2000, initially with Bloor Research, and later with Quocirca, where he co-managed the initial growth of the organisation, then developed and ran the company’s core primary research business until co-founding Freeform Dynamics in 2005.

Mark Deakin - Unified Communications Manager for the UK, Microsoft
Mark Deakin has worked with Microsoft for over 6 years in the unified communications market and has held a variety of positions, from support and technical consulting through to sales and marketing. In his role as Unified Communications Manager for the UK, Mark is responsible for marketing and awareness of Microsoft’s Unified Communications.
Mark has a keen professional and personal interest in instant messaging and presence technologies, and having been involved in the industry from the early days of Exchange IM to the full featured Office Communication Server 2007 we see today, has an in depth knowledge of the maturing technologies currently available and regularly discusses his experience on his blog at http://blogs.technet.com/markdea
Mark is a regular speaker at channel events and conferences around the world as well as frequently meeting with customers and prospects.

ALASDAIR HAY - ASSISTANT CHIEF FIRE OFFICER
Alasdair Hay was born and grew up in Edinburgh. However, such was his desire to join the Fire Service, he moved to Essex in 1983 to join Essex County Fire Brigade. He received his first promotion after two years and three months’ service and has subsequently risen steadily through the ranks. He has served in all departments of the service and in an operational capacity at every rank.
In 1992 he was seconded from Essex to the Scottish Fire Services College and in 1994 he transferred to Tayside Fire and Rescue. On promotion to Divisional Officer Grade 1 in 2002 he became a member of the Management Team, serving firstly as Commander Technical Services and then as Head of Personnel Services. He was promoted to Assistant Chief Fire Officer in 2007 and now has responsibility for all service support functions. His commitment is to ensure that Tayside Fire and Rescue delivers the highest quality of fire safety and emergency services to the communities it serves.
In addition to the management progression and specialist courses at the Fire Services College and the Scottish Fire Services College, Mr Hay has completed a Masters Degree in Business Administration (1997) and a Diploma in Human Resource Management (2005). He was awarded the Long Service Good Conduct Medal and the Queen’s Golden Jubilee Medal in 2003.
He is an active member of the Chief Fire Officers Association, recently completing a Training Needs Analysis for the Scottish Fire and Rescue Service, and is currently leading on the Equality and Diversity Business Stream in Scotland.
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